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  • Writer's pictureMelanie Murray


All In Weddings

[PRESS RELEASE] Edmonton, AB - Melanie Murray of Sweet Sights Travel is now a certified AIC Hotel Group - the experiential brand offering limitless travel experiences; from luxury to refined all-inclusive vacations - as a WOW Specialist.

Held at Hard Rock Hotel Vallarta from November 5-7, 2023, the Gold Magellan award-winning WOW - the Weddings on the Water Travel Advisor Specialist Program - supports and arms distinguished destination wedding travel advisors with any and all essential tools needed to sell all-inclusive Hard Rock Hotels of Mexico and the Dominican Republic, and UNICO 20°87° Hotel Riviera Maya. In addition to the WOW Specialist training program, a secondary certification Ishq Rocks Specialist, was offered to travel advisors looking to be experts in booking South Asian destination weddings.

Hard Rock Hotel Vallarta Beach Wedding

Personally hand-picked to participate in the WOW Specialist program, Melanie was among an exclusive group of agents who had to meet well defined requirements to be eligible for the program. Being a WOW Specialist allows agents to orchestrate the best possible experience for wedding couples and their guests. Melanie's extensive training and first-hand experience allow her to understand the uniqueness of the products offered at each hotel. As part of her training, Melanie was walked through each and every step of the wedding booking process, providing her with exclusive knowledge to better serve her customers. Additionally, Melanie personally met with the on-site wedding coordinators, allowing the unique opportunity to establish a strong working relationship with the team that puts it all together on-site.

With the WOW Specialist program and the innovative All In Weddings website - a new staple in the destination wedding planning process - the brand prides itself in creating more than just a cookie-cutter program. It has created a platform that lends to its success ranging from brand education, extensive sales and marketing support, as well as a lead generation system.

UNICO Wedding Gazebo Set Up

"With WOW, we've created a program that goes beyond just an educational platform and has transformed into a multi-dimensional tool that arms our destination wedding travel partners with the resources needed to sell the all-inclusive Hard Rock Hotels of Mexico and the Dominican Republic, and UNICO 20°87° Hotel Riviera Maya," says Ash Tembe, VP of Sales & Marketing for AIC Hotel Group. "Specialist agents such as Melanie are helping us give clients the ultimate, all-inclusive destination wedding and honeymoon experience. We congratulate Melanie for participating in our workshop and are confident that the wedding couples are in great hands with her."

To book a destination wedding or honeymoon with Melanie, visit to schedule your complimentary information session.

About Sweet Sights Travel

Sweet Sights Travel is an inclusive, boutique travel agency founded in 2019 specializing in destination weddings, family travel and tropical escapes in Mexico, Central America, and the Caribbean. This boutique agency is located in Edmonton, Alberta, Canada, but services couples and families worldwide.

About AIC Hotel Group

AIC Hotel Group is exclusively contracted by RCD Hotels to spearhead the sales and marketing efforts for luxury hotel properties in the U.S., including Eden Roc Miami Beach, Nobu Hotel Miami Beach, and Nobu Hotel Chicago as well as throughout Mexico and the Caribbean, including Hard Rock Hotel & Casino Punta Cana (the world’s first all-inclusive Hard Rock Hotel), Hard Rock Hotel Cancun, Hard Rock Hotel Vallarta, Hard Rock Hotel Riviera Maya, Hard Rock Hotel Los Cabos, Nobu Hotel Los Cabos, and UNICO 20 ̊ 87 ̊ Hotel Riviera Maya, the first of a new luxury all-inclusive concept. For additional information, visit

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